“Starting today you’ll begin to notice a simplified Twitter bird. From now on, this bird will be the universally recognizable symbol of Twitter. (Twitter is the bird, the bird is Twitter.) There’s no longer a need for text, bubbled typefaces, or a lowercase ‘t’ to represent Twitter.”
Is Twitter’s brand really strong enough to pull off a Nike-style brand mark? I mean I would recognize it anywhere, but is it universal enough? Either way, it’s a bold move.